The European poultry sector is subject to restrictive regulations resulting from the requirements of the common agricultural policy and standardisation of strict quality and safety standards. One of the key elements that ensure full transparency of the EU production chain is the mandatory poultry identification system and continuous supervision exercised by veterinary services, which guarantee an adequate supervision over farms, starting from the selection of the poultry breed. According to European production standards, the recipient should always receive a repeatable high-quality product. Standardization and transparency of processes in the whole production chain guarantee production safety and full information on the origin of meat.
In accordance with EU quality standards, poultry meat is free from any kind of haemorrhages, excessive leakage, traces of fractures, feathers or injections of water and additives.
Poultry meat of all species is appreciated by consumers due to its delicate taste, ease and versatility of culinary processing and nutritional values, especially low fat content with high protein content, as well as vitamin and mineral content.
It is also increasingly important for consumers that poultry meat has a low carbon footprint. Poultry farming is very efficient in terms of low greenhouse gas emissions connected to mechanisation of production, heating of buildings, fertilisation and feed production. This is why consumers who are conscious about ecology are keen to choose poultry meat.