The European Union is an important global producer and exporter of poultry meat. European producers have developed optimal solutions in this area based on animal-welfare-oriented farming, integrated food quality and safety management and supervision and control of the entire production chain. Thanks to this, poultry “made in Europe” enjoys a worldwide reputation, and year after year it is gaining new customers looking for high quality, guaranteed product safety and regular supply.
“Poultry with a European passport” is a two-year information and promotion programme implemented in the markets of China, Hong Kong and Japan. It is addressed primarily at entrepreneurs from the meat sector – direct importers, distributors and processors of poultry meat, wholesalers, distribution networks, HoReCa industry, as well as chefs and cooks, representatives of industry organisations and public institutions responsible for food import. For this reason, the organisers of the “Poultry with a European Passport” campaign put the main emphasis on face-to-face meetings, especially during large trade fairs (such as SIAL China, HKTDC Food Expo, CIMIE, Supermarket Trade Show) and on organisation of study visits for professionals from the target markets.
The programme is financed with support of the European Union.
Activities carried out under this programme promote EU poultry meat and meat products.
The campaign was initiated by the Polish Poultry Council – Chamber of Commerce (KRD-IG) – a leading trade organisation based in Warsaw, which brings together EU poultry breeders and producers of down and feathers. Its members include, among others, agricultural universities, associations of poultry breeders and producers, poultry meat processing plants, feed manufacturers and individual poultry farmers and producers.
Between 2016-2019, KRD-IG implemented – among others in China – a well-received information and promotion programme entitled “European Poultry – Power of Quality”. You can find related materials here.